New Balance Versus (Head-to-Head) featuring Marvel Rivals Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

PLEASE READ THESE OFFICIAL RULES CAREFULLY, AS THEY CONTAIN AN AGREEMENT TO ARBITRATE AND OTHER IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES, AND OBLIGATIONS. THE AGREEMENT TO ARBITRATE REQUIRES, WITH LIMITED EXCEPTION, THAT YOU SUBMIT CLAIMS YOU HAVE AGAINST THE SPONSOR OR ADMINISTRATOR (EACH, AS DEFINED BELOW) TO BINDING AND FINAL ARBITRATION, AND FURTHER, (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST THE SPONSOR OR ADMINISTRATOR ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS, AND (3) YOU MAY NOT BE ABLE TO HAVE ANY CLAIMS YOU HAVE AGAINST THE SPONSOR OR ADMINISTRATOR RESOLVED BY A JURY OR IN A COURT OF LAW.

New Balance Versus (Head-to-Head) featuring Marvel Rivals Official Rules (the “Contest”) may only be entered in and competed from the 50 United States & the District of Columbia. Entries originating from (i) individuals not lawfully residing within the preceding jurisdictions or (ii) any other jurisdiction are not eligible for entry. The Contest is sponsored by New Balance Athletics, Inc. (“Sponsor”), and is administered by RivalX, Inc. (“Administrator”).

The Contest will consist of a series of 1v1 matchups (each, a “Matchup”) pursuant to which eligible entrants will play Marvel Rivals (the “Game”).  The Contest is an ongoing, “always on” competition commencing on April 21, 2026 and continuing through May 31, 2026 (the “Contest Period”) from 7:00pm EDT to 10:00pm EDT each day during such period (such daily time period, the “Daily Contest Window”). The Administrator’s computer is the official clock for the Contest.

1. Eligibility. To enter the Contest, you must meet the following eligibility requirements as well as the Contest requirements set forth in Section 2 below. Participation is open only to legal residents of the 50 United States & the District of Columbia (collectively, “Eligible Jurisdictions”), who are at least 18 years of age at the time of entry. Proof of residency and age may be required. If you are under the age of majority, you represent your parent/guardian consent to your participation. Entrants must enter the Contest from within an Eligible Jurisdiction. Entries originating from jurisdictions outside of the Eligible Jurisdictions are void. Employees, officers and directors and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors of Sponsor, Administrator and advertising and promotion agencies affiliated with the Contest, and their respective parent and affiliated companies, and UK NetEase Interactive Entertainment Limited (“Contest Parties”), are not eligible to enter. Contest is subject to all applicable federal, state and local laws and regulations.

2. Contest Requirements; Registration. To enter the Contest, entrants must be eligible (in accordance with this Section 2 and Section 1 above), complete the Contest registration by visiting https://www.respawn.rivalx.com/newbalance and following the registration instruction, and participate in one (1) or more Matchups  during the Daily Contest Window during the Contest Period, as further described in this Section 2 and Sections 3–5 below.

Prior to participating in the Contest, you must (i) own the Game; (ii) have internet connection (while broadband internet access is not required, it is recommended) and (iii) own:

• If playing on XBOX Series S/X (“XBOX”), a Gamertag and Xbox Live Service; or

• If playing on PlayStation 5 (“PS5”), a PSN ID and PS Plus service.

You can only play under one (1) account/Gamertag/PSN ID throughout the duration of the Contest and you must play on the same one (1) platform throughout the duration of the Contest. FOR CLARITY, YOU MUST COMPETE ON THE SAME PLATFORM (I.E., EITHER XBOX OR PS5) THROUGHOUT THE ENTIRE CONTEST AND CANNOT COMPETE ON BOTH PLATFORMS. Entrants suspected of using multiple accounts/Gamertags/PSN IDs or playing on multiple platforms in violation of these Official Rules will be subject to disqualification. All aspects of this Contest are subject to these Official Rules.

Sponsor, Administrator, and UK NetEase Interactive Entertainment Limited, and each of the foregoing’s affiliates, are not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. By entering the Contest, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and Administrator, which will be final and binding in all matters relating to the Contest.

3. Gameplay Rules. Matchups will be determined by the Administrator in its sole and absolute discretion.  

Contest will be administered with the following game settings:

Game Title: Marvel Rivals

Eligibility: 18+ years of age at the time of entry, US resident, amateur-only

Format: 1v1

Game Mode: As designated by Administrator

Administrator will determine in its sole and absolute discretion when each Matchup is to be played and the failure of an entrant to participate at the scheduled time or otherwise comply with instructions related to a particular Matchup, as determined by Administrator in its sole and absolute discretion, may result in disqualification or other penalty as determined by Administrator in its sole and absolute discretion.

In the event that a Matchup cannot be created due to insufficient player availability (including where no eligible opponent is available at the time an entrant attempts to enter, or where an entrant attempts to enter a Matchup within the Daily Contest Window but no Matchup is initiated prior to the close of such window), no Matchup will be created and no Tokens will be awarded.

If a Matchup is successfully initiated prior to or at the close of the Daily Contest Window, such Matchup will be played to completion regardless of whether it extends beyond the Daily Contest Window, and Tokens will be awarded accordingly.

4. Score Submissions. After playing a Matchup, all entrants are required to submit their final match scores on their personal match page. To submit a final match score, simply enter a numerical score and a photo (optional) on the match page and enter your score, along with your opponent’s score. Administrator strongly recommends that all entrants take screenshots of the final match scores and upload them on their personal match page. In the case where both entrants enter conflicting final scores and neither upload screenshots, the Administrator may declare a winner in its sole discretion.

The Game does not permit matches to end with a tie score. If your match is tied at the end of regulation, please continue the match on your console as the Game will continue to offer overtime periods until a winner is declared.

All Matchups in the Contest are subject to the following rules: (a) entrants must use their own Gamertag or PSN ID and may not use shared, purchased or borrowed accounts; and (b) notwithstanding the foregoing or anything else herein to the contrary, an entrant may be disqualified or otherwise penalized if Administrator determines in its sole and absolute discretion that the entrant interrupted or did not complete a game by quitting, powering down, disconnecting from the internet, or incurring excessive fouls or penalties.

5. Gameplay Conduct. Entrants must strictly adhere to all gameplay guidelines and these Official Rules or risk the possibility of disqualification.

Entrants must conduct themselves in a sportsmanlike manner, maintaining a friendly and polite demeanor to competitors and to other entrants of the Contest. Entrants who engage in unsportsmanlike, disruptive, annoying, harassing or threatening conduct or violate any rule, gain unfair advantage in participating in the Contest, or obtain winner status using fraudulent means, as determined in Administrator’s sole discretion, will be disqualified. Entrants who violate the Microsoft Services Agreement, the PlayStation Network Terms of Service and User Agreement, or any other terms of use for the platforms may be disqualified in Administrator’s sole discretion. Sponsor and/or Administrator will interpret these Official Rules and resolve any disputes, conflicting claims or ambiguities concerning the Official Rules or the Contest and such decisions concerning such disputes shall be final. Administrator may prohibit an entrant from participating in the Contest or winning a prize if, in its sole discretion, Administrator determines that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Sponsor’s or Administrator’s representatives.

Administrator, in its sole discretion, reserves the right to change the score, outcome or status of a Matchup, including in the event of computer or technical issues. Additionally, Administrator, in its sole discretion, reserves the right to disqualify or remove any entrant for any reason. Without limitation, this decision could be made based on the Administrator’s judgment that the individual reported the result incorrectly or tampered with the Game software or hardware to manipulate the reported outcome or score.

6. Communications. If at any point an entrant fails to respond to a Contest-related communication from the Administrator or its respective designees in a timely manner, as determined by the Administrator in its sole and absolute discretion, such entrant may be disqualified or otherwise penalized at the Administrator’s sole and absolute discretion. Administrator will communicate with entrants primarily by email at the email address provided by entrants during the Contest registration. It is each entrant’s responsibility to frequently check www.respawn.rivalx.com/newbalance and any email addresses and other communication channels used by the Administrator to be informed of any updates on Contest schedules and other Contest issues.

7. Contest Prizes. The following prizes will be awarded in connection with the Contest:

• Each Matchup winner will receive 200 tokens that can be redeemed for merchandise at the RivalX Shop located at https://www.respawn.rivalx.com/newbalance/shop (“Tokens”). 

• Each Matchup participant (non-winner) will receive 100 Tokens for participation.

Tokens awarded per Matchup may not, on their own, be sufficient to redeem merchandise in the RivalX Shop, and additional Tokens accumulated across multiple Matchups may be required.

Tokens are awarded on a cumulative basis throughout the Contest Period and may be redeemed at the RivalX Shop located at https://www.respawn.rivalx.com/newbalance/shop. All Tokens must be redeemed by 11:59pm EDT on May 31, 2026, after which all unredeemed Tokens will expire and have no further value. Tokens have an approximate retail value of $0.001 each. Prizes are not transferable.

No substitutions or exchanges of any prize will be permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value for any prize.

Nothing in these Official Rules limits, excludes or modifies or purports to limit, exclude or modify any statutory consumer guarantees or any implied condition or warranty the exclusion of which from these Official Rules would contravene any statute or cause any part of these Official Rules to be void (“Non-Excludable Guarantees”). Subject to the limitations in the preceding sentence, all prizes and all parts thereof are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose), except where prohibited by law.

If any prize or prize notification is returned as undeliverable, or a potential winner fails to respond within ten (10) days, refuses required documentation, or otherwise fails to comply with these Official Rules, that individual’s prize will be forfeited.

TAX LIABILITY. All federal, state, and local taxes associated with receipt of any prize are the sole responsibility of each individual winner. All entrants agree that information provided by Sponsor and/or Administrator is not tax or legal advice and that entrants should consult their own advisors.

8. Collection of Information. Sponsor, Administrator and their related entities and designees will be collecting personal data about entrants online, in accordance with applicable privacy policies and any applicable laws. The Contest is hosted on servers in the United States, and the personal information you provide may therefore also be subject to the laws of the United States. By participating in the Contest, entrants hereby agree to Sponsor’s collection and usage of their personal information in accordance with Sponsor’s privacy policy located at https://www.newbalance.com/privacy-policy.html and Administrator’s collection and usage of their personal information in accordance with Administrator’s privacy policy located at https://rivalxpartners.com/privacy.

9. General Release. BY PARTICIPATING IN THE CONTEST, AND SUBJECT TO ANY NON-EXCLUDABLE GUARANTEES, ALL ENTRANTS, AND WINNERS TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAWS, RELEASE THE SPONSOR, ADMINISTRATOR, UK NETEASE INTERACTIVE ENTERTAINMENT LIMITED, THE OTHER CONTEST PARTIES, AND ANY OF THEIR RESPECTIVE PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, AND EACH OF THEIR RESPECTIVE DIRECTORS, MANAGERS, OFFICERS, EMPLOYEES, SPONSORS, AND AGENTS, INCLUDING ADVERTISING AND PROMOTION AGENCIES (COLLECTIVELY, “RELEASED PARTIES”), FROM ANY AND ALL LIABILITY, FOR LOSS, HARM, DAMAGE, MORAL DAMAGE, INJURY, COST OR EXPENSE WHATSOEVER INCLUDING, WITHOUT LIMITATION, PROPERTY DAMAGE, PERSONAL INJURY AND/OR DEATH WHICH MAY OCCUR IN CONNECTION WITH, PREPARATION FOR, OR PARTICIPATION IN THE CONTEST OR POSSESSION, ACCEPTANCE AND/OR USE OR MISUSE OF ANY PRIZE OR PARTICIPATION IN ANY CONTEST-RELATED ACTIVITY AND FOR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, INVASION OF PRIVACY, COPYRIGHT INFRINGEMENT (INCLUDING BUT NOT LIMITED TO INFRINGEMENT OF MORAL RIGHTS), TRADEMARK INFRINGEMENT OR ANY OTHER INTELLECTUAL PROPERTY-RELATED CAUSE OF ACTION, AND AGREE NOT TO MAKE ANY CLAIMS AGAINST THE RELEASED PARTIES IN RESPECT THEREOF, INCLUDING, WITHOUT LIMITATION (I) ANY CONDITION CAUSED BY EVENTS BEYOND SPONSOR’S OR ADMINISTRATOR’S CONTROL THAT MAY CAUSE THE CONTEST TO BE DISRUPTED OR CORRUPTED; (II) ANY INJURIES, LOSSES, ILLNESS, LITIGATION OR DAMAGES (COMPENSATORY, DIRECT, INCIDENTAL, CONSEQUENTIAL OR OTHERWISE) OF ANY KIND CAUSED BY ENTRANT’S OWN NEGLIGENCE ARISING OR RESULTING, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THE AWARDING, DELIVERY, ACCEPTANCE, USE, MISUSE, POSSESSION, LOSS OR MISDIRECTION OF A PRIZE OR PARTICIPATION IN THE CONTEST OR IN ANY ACTIVITY RELATED THERETO OR FROM ANY INTERACTION WITH, OR DOWNLOADING OF, COMPUTER CONTEST INFORMATION; AND (III) ANY PRINTING OR TYPOGRAPHICAL ERRORS IN ANY MATERIALS ASSOCIATED WITH THE CONTEST. SPONSOR’S AND ADMINISTRATOR’S DECISIONS IN ALL RESPECTS RELATIVE TO THE CONTEST ARE FINAL.

10. General Conditions. By entering the Contest, all entrants accept and agree to be bound by these Official Rules and the decisions of the Sponsor and Administrator. No automated entry devices and/or programs are permitted. All entries become the sole and exclusive property of the Administrator and receipt of entries will not be acknowledged or returned. Proof of submission will not be deemed to be proof of receipt by Administrator. In case of dispute of the identity of any entrant, including winners, entries will be deemed made by the authorized account holder of the email address associated with the applicable Rival Account. “Authorized account holder” is defined as the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted email address. Entrants must keep their email address information up to date and inform Administrator of any changes of the relevant email address. Released Parties are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one’s ability to enter or participate in the Contest, including any injury or damage to entrant’s or any other person’s computer relating to or resulting from participating in the Contest or downloading any materials in the Contest.

Administrator reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend the Contest should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud, medical epidemic or other public health situation, curtailment of access to facilities, government action or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Contest. In such case, Administrator may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Administrator, provided that Administrator may elect to select fewer winners or no winners at all, or to decrease or otherwise modify the prizes. Administrator reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Contest or any web sites, platforms or consoles associated with the Contest. Administrator may prohibit an entrant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including but not limited to the use of automated entry programs, the use of automated entry devices, or by participating in, or benefiting from, a syndicate, group or block playing process or system), or intending to annoy, abuse, threaten or harass any other entrants or Sponsor or Administrator representatives.

CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITES, PLATFORMS OR CONSOLES ASSOCIATED WITH THE CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

11. Additional Conditions. Except where prohibited by law, each entrant, including all Winners, grants the Released Parties the unconditional, perpetual and worldwide right and/or license to use the entrant’s name, address (city or county and state only), likeness, photograph, biographical information, gamer tags/IDs, voice, actions, performances and prize information (if any) and/or statements about the Contest for any publicity, advertising and promotional purposes without additional compensation, in any media now known or hereafter invented, including but not limited to, on any and all Internet media, including Sponsor’s web sites and social media platforms (i.e., Facebook, YouTube, Twitter etc.), and via live stream of the Contest, and hereby releases the Released Parties from any liability with respect thereto.

Sponsor and/or Administrator have the right to use all of entrant’s gamer tags/IDs in its advertising, marketing and publicity materials, in its/their sole and absolute discretion. In addition, Sponsor and/or Administrator have the right to require an entrant to change its gamer tag/ID, or to unilaterally change an entrant’s gamer tag/ID, if such gamer tag/ID is deemed inappropriate or could violate the right of any third party, including, but not limited to, copyright, trademark or right of publicity or privacy, or for any other reason, in all cases as determined by Sponsor and/or Administrator in its/their sole and absolute discretion. Failure to comply with Sponsor’s and/or Administrator’s request to change a gamer tag/ID in a timely manner may result in disqualification, in Sponsor’s and/or Administrator’s sole and absolute discretion.

12. ARBITRATION AGREEMENT; DISPUTE RESOLUTION BY BINDING ARBITRATION: PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS.

a. Agreement to Arbitrate: This Section is referred to in these Official Rules as the “Arbitration Agreement.” You agree that any and all disputes or claims that have arisen or may arise between you and Sponsor or Administrator, whether arising out of or relating to these Official Rules, the Contest, your participation in the Contest, the prize, acceptance, possession, use or misuse of the prize, any advertising, data breach or privacy claims or any aspect of the relationship between us, and whether based upon contract, negligence, fraud or other intentional torts, constitution, statute, regulation, ordinance, common law or equity, shall be resolved exclusively through final and binding arbitration, rather than by a court or jury, in accordance with the terms of this Arbitration Agreement. Notwithstanding the foregoing, you or we may assert individual claims in small claims court or a similar court, if your or our claims qualify; however, if the dispute is transferred, removed, or appealed from small claims court to a different court, it will be subject to arbitration. In addition, disputes about the scope, enforceability, or arbitrability of this Arbitration Agreement or any part thereof (including, without limitation, the Class Action Waiver), are for a court and not an arbitrator to decide. However, any dispute or argument that concerns the validity or enforceability of these Official Rules as a whole is for the arbitrator, not a court, to decide. Further, this Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state or local agencies, and such agencies can, if the law allows, seek relief against us on your behalf. You agree that, by participating in the Contest, you and Sponsor and Administrator are each waiving the right to a trial by jury or to participate in a class action or other representative action. Your rights will be determined by a neutral arbitrator, not a judge or jury. The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement. Solely for purposes of this Arbitration Agreement, the terms “we,” “us,” “our,” “Sponsor” and “Administrator” include (i) New Balance Athletics, Inc., RivalX, Inc., each of their subsidiaries, affiliates, successors and assigns, and any of their employees, officers, directors and agents; and (ii) any other third party that you name along with us as defendants in a single proceeding.

b. Prohibition of Class and Representative Actions and Non-Individualized Relief (“Class Action Waiver”): YOU AND SPONSOR AND ADMINISTRATOR AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, PRIVATE ATTORNEY GENERAL OR REPRESENTATIVE ACTION OR PROCEEDING. UNLESS BOTH YOU AND SPONSOR AND ADMINISTRATOR AGREE OTHERWISE IN WRITING, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S OR PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING. ALSO, THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY’S INDIVIDUAL CLAIM(S).

c. Pre-Arbitration Dispute Resolution: Sponsor and Administrator are always interested in resolving disputes amicably and efficiently, and most entrant concerns can be resolved quickly and to the entrant’s satisfaction by emailing Administrator’s support team at support@rivalx.com. If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute (“Notice”). The Notice to Sponsor must be sent to New Balance Athletics, Inc., 100 Guest Street, Boston, MA 02135, Attn: CEO, with a copy to New Balance Athletics, Inc., 100 Guest Street, Boston, MA 02135, Attn: General Counsel. The Notice to Administrator must be sent to RivalX, Inc., 228 Park Ave S PMB 38452, New York, NY, 10003-1502, Attn: Dustin Embrey. The Notice must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought. If Sponsor or Administrator and you do not resolve the claim within sixty (60) calendar days after the Notice is received, you or Sponsor or Administrator, as applicable, may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by Sponsor, Administrator or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Sponsor is entitled.

d. Arbitration Procedures: Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Supplementary Procedures for Consumer-Related Disputes and Supplementary Rules for Multiple Case Filings (collectively, the “AAA Rules”), as modified by this Arbitration Agreement. For information on the AAA, please visit its website, http://www.adr.org. Information about the AAA Rules and fees for consumer disputes can be found at the AAA’s consumer arbitration page, http://www.adr.org/consumer_arbitration. If the AAA is unable or unwilling to serve and the parties cannot agree on an alternative, a court with jurisdiction will select the administrator or arbitrator, who must abide by the terms of this Arbitration Agreement. Any arbitrator must be a practicing attorney with ten or more years of experience practicing law or a retired judge. If there is any inconsistency between any term of the AAA Rules and any term of this Arbitration Agreement, the applicable terms of this Arbitration Agreement will control unless the arbitrator determines that the application of the inconsistent Arbitration Agreement terms would not result in a fundamentally fair arbitration. The arbitrator must also follow the provisions of these Official Rules as a court would. The arbitrator must apply applicable substantive law consistent with the FAA and applicable statutes of limitations and claims of privilege recognized at law. All issues are for the arbitrator to decide, except as otherwise provided in this Arbitration Agreement. Although arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings, the arbitrator can award the same damages and relief on an individual basis that a court can award to an individual under these Official Rules and applicable law. Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.

Unless Sponsor or Administrator and you agree otherwise, any arbitration hearings will take place in a reasonably convenient location for both parties with due consideration of their ability to travel and other pertinent circumstances. If the parties are unable to agree on a location, the determination shall be made by the AAA. If your claim is for $10,000 or less, Sponsor or Administrator, as applicable, agrees that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing or by an in-person hearing as established by the AAA Rules. If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based. Any finding, award or judgment from an arbitration of any claim shall apply only to that arbitration. No finding, award or judgment from any other arbitration shall impact the arbitration of any claim.

e. Costs of Arbitration: Payment of all filing, administration, and arbitrator fees (collectively, the “Arbitration Fees”) will be governed by the AAA Rules, unless otherwise provided in this Arbitration Agreement. However, if you send Sponsor or Administrator (as applicable), a written request stating that you cannot afford to pay your share of the Arbitration Fees and that you tried but were unable to obtain a waiver or reduction of the Arbitration Fees from the administrator, and if your request is made in good faith, Sponsor or Administrator (as applicable) will pay or reimburse you for all or part of the Arbitration Fees. Requests to Sponsor shall be sent by certified mail to New Balance Athletics, Inc., 100 Guest Street, Boston, MA 02135, Attn: CEO (Arbitration Fees), with a copy to New Balance Athletics, Inc., 100 Guest Street, Boston, MA 02135, Attn: General Counsel (Arbitration Fees). Requests to Administrator shall be sent by certified mail to RivalX, Inc., 228 Park Ave S PMB 38452, New York, NY, 10003-1502, Attn: Dustin Embrey (Arbitration Fees). The parties shall bear the fees and expenses of their own attorneys, experts and witnesses unless otherwise required by applicable law, these Official Rules or the AAA Rules. If the arbitrator determines that any party’s claim or defense is frivolous or wrongfully intended to oppress or harass the other party, the arbitrator may award sanctions in the form of fees and expenses reasonably incurred by the other party if such sanctions could be imposed under Rule 11 of the Federal Rules of Civil Procedure.

f. Confidentiality: All aspects of the arbitration proceeding, and any ruling, decision, or award by the arbitrator, will be strictly confidential for the benefit of all parties.

g. Severability: If a court or the arbitrator decides that any term or provision of this Arbitration Agreement is invalid or unenforceable, the parties agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Agreement shall be enforceable as so modified, subject to two exceptions: (i) if a determination is made that the Class Action Waiver is unenforceable in a dispute not seeking public injunctive relief, and that determination is not reversed on appeal, then the Arbitration Agreement shall be void in its entirety; and (ii) if a determination is made that a public injunctive relief claim may proceed notwithstanding the Class Action Waiver, and that determination is not reversed on appeal, then the public injunctive relief claim will be decided by a court, any individual claims will be arbitrated, and the parties will ask the court to stay the public injunctive relief claim until the other claims have been finally concluded.

h. Conflict: In the event of any conflict between any term or condition in this Section and any term or condition in our Terms of Service located at https://rivalxpartners.com/termsofservice, then the applicable term or condition in this Section shall apply.

i. Survival: This Arbitration Agreement shall survive (1) the end of the Contest, (2) any cessation of entrant’s relationship with Sponsor or Administrator; and (3) any bankruptcy to the extent permitted by applicable bankruptcy law.

13. Governing Law and Jurisdiction. Except as set forth in the Arbitration Agreement, the Contest is governed by Delaware law (without giving effect to the conflict of laws rules thereof) and is subject to all applicable federal, state and local laws and regulations. Void where prohibited by law. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any party in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Delaware without giving effect to the conflict of laws rules thereof, and any matters or proceedings which are not subject to arbitration as set forth in Disputes Section of these Official Rules, shall take place in the courts of the State of Delaware.

14. Miscellaneous. Except as set forth in the Arbitration Agreement, the invalidity or unenforceability of any provision herein shall not affect in any way the validity and enforceability of any other provision in these Official Rules.

IN THE EVENT THERE IS A DISCREPANCY OR INCONSISTENCY BETWEEN DISCLOSURES OR OTHER STATEMENTS CONTAINED IN ANY CONTEST MATERIALS AND THE TERMS AND CONDITIONS OF THE OFFICIAL RULES, THE OFFICIAL RULES SHALL PREVAIL, GOVERN AND CONTROL.

15. Winners List; Rules Request. For a copy of the winners list, send a stamped, self-addressed, business-size envelope before [DATE] to Administrator at the address listed below, Attn: New Balance ‘New Balance Versus (Head to Head) featuring Marvel Rivals’ Marvel Rivals Tournament Winner List. To obtain a copy of these Official Rules, send a stamped, self-addressed business-size envelope to Administrator at the address listed below, Attn: New Balance “New Balance Versus (Head to Head) featuring Marvel Rivals” Official Rules. Vermont and Washington residents may omit return postage for Official Rules.

Sponsor: New Balance Athletics, Inc., 100 Guest Street, Boston, MA 02135

Administrator: RivalX, Inc., 228 Park Ave S PMB 38452, New York, NY, 10003-1502

16. Notice: The Sponsor and Administrator reserve the right to prosecute and seek damages against any individual who attempts to deliberately undermine the proper operation of the Contest in violation of these Official Rules and/or criminal and/or civil law.

17. Copyright 2026 New Balance Athletics, Inc. All rights reserved. New Balance, Rival and any associated logos are trademarks of the Sponsor and Administrator, as applicable. All rights reserved. Any other trademarks in these Official Rules are used for prize identification purposes ONLY and are the properties of their respective owners.

ABBREVIATED RULES FOR PROMOTIONAL ASSETS

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Residents of U.S., 18+. Register at https://www.respawn.rivalx.com/newbalance. The New Balance Versus (Head to Head) featuring Marvel Rivals Hosted by Rival is an ongoing competition, with individual 1v1 Marvel Rivals matchups (“Matchups”), from 7pm-10pm EDT each day from April 21, 2026 through May 31, 2026. Winners receive 200 tokens ("Tokens") that can be applied toward the redemption of merchandise at the RivalX Shop located at https://www.respawn.rivalx.com/newbalance/shop; non-winning participants receive 100 Tokens. Tokens are accumulated across Matchups and may not be sufficient for individual item redemption. All Tokens must be redeemed by 11:59pm EDT on May 31, 2026, after which all Tokens will expire. Tokens have an approximate retail value of $0.001 each. Sponsor: New Balance Athletics, Inc. Administrator: RivalX, Inc. For Rules, visit https://www.respawn.rivalx.com/newbalance.