The Rival Pod

What is It?

The Rival Pod explores how sports leagues, teams, and brands can authentically connect with the next generation of fans. Hosted by Rival CEO Matt Virtue, each episode dives into marketing, gamification, and culture through conversations with leaders across sports, media, and technology.

Why are you doing this?

• Position our partners (...and Rival) as thought leaders in fan engagement.

• Highlight innovative approaches to reaching young fans.

• Build meaningful connections with executives shaping the future of fandom.

Who joins it?

We have already recorded podcasts with executives from the NFL, MLS, PLL, COSM, Verrance Capital, New Balance and more.

Who Listens?

• Sports marketers at pro teams, leagues, and brands

• Operators and investors in fan engagement and sports tech

• The broader sports business community

Why Join?

• Share your expertise with an audience of sports business leaders.

• Spotlight your organization’s innovations in engaging fans.

• Gain organic exposure through Rival’s distribution channels.

Where does it live?

• Full audio episodes on Spotify

• Highlight video clips on LinkedIn (tagging you + your organization)

• Featured on Rival’s website and newsletter